sports advertisement

The development of Chinese is reflected upon in this article. It is pointed out that English has penetrated into various aspects of Chinese people's life, say, telecommunications, network, advertisement, commerce, tourism, entertainment, music, sports, etc.

回顾汉语语言的发展，运用大量的例证指出：英语外来语已经渗透到电信、网络、广告、商业、旅游、娱乐、音乐、体育等各个方面。

Study of the theory of China's sports advertisement in new epoch

新时期我国体育广告的理论探讨

For instance sports brand advertisement, current a clothing of sports of bureau be confined to.

比如体育品牌广告, 目前只局限于体育服装.

Moreover, as above-mentioned, looking ahead on development situation in sports star ′ s advertisement marketplace, main expressing are the sports star ′ s advertisement shape make varied, the intermediary starts intervening magnifying of advertisement.

此外，在上述研究的基础上，对体育明星广告市场发展态势进行展望，主要表现在体育明星广告形式的多样化，广告范围的扩大化，中介开始介入体育明星广告市场三个方面。